ARE YOU RIPE ENOUGH?

images (28)What would happen to your business in the next five years if you do not embrace the digital ecosystem that causes businesses to thrive.

Disaster, redundancy, irrelevance or Bankruptcy?

Are you ripe enough to engage the future of transactions?

The Truth is that, Digital economy refers to an economy that is based on digital computing technologies. The digital economy which is  sometimes referred to as the Internet Economy, the New Economy, or Web Economy, is currently  intertwined with the traditional economy making a clear delineation harder.

The digital economy is developing rapidly worldwide. It is the single most important driver of innovation, competitiveness and growth, and it holds huge potential for entrepreneurs and small and medium-sized enterprises (SMEs). Unfortunately, only two percent of African enterprises are currently taking full advantage of new digital opportunities.How businesses adopt digital technologies will be a key determinant of their future growth.
 

New digital trends such as cloud computing, mobile web services, smart grids, and social media, are radically changing the business landscape, reshaping the nature of work, the boundaries of enterprises and the responsibilities of business leaders.

These trends enable more than just technological innovation. They spur innovation in business models, business networking and the transfer of knowledge and access to international markets.

Two billion people are currently connected to the internet and by 2020 this number will exceed 4billion – over half of the world’s population.

Businesses that fail to get digitally connected will become excluded from the global market.

The huge potential of the digital economy is underexploited in Africa and Nigeria specifically who sits on the nomenclature as Africa largest economy.  With 61% of enterprises being non-digital, and only two percent taking full advantage of digital opportunities.Just engaging with customers online seems to create growth: figures have shown that SMEs from many countries that have actively engaged with consumers on the internet have experienced sales growth rates that are up to 22 percentage points higher over three years than those companies in countries with low or no internet presence.By not taking full advantage of digital technologies, Nigeria  businesses miss out on the chance to expand and create jobs.

It is therefore in view of the above prospects that Nsikakafrica and Training Warehouse present for your consideration, our DIGITAL ECONOMY WORKSHOP on the theme

DIGITAL TOOLS FOR SMALL BUSINESSES: MAXIMIZING GROWTH OPPORTUNITIES holding on Saturday, March 3rd 2018 at Nostalgea Cuisine and Bakery, 45 Aba Road, CFC Building, Port Harcourt from 9am to 4pm.

Training Warehouse is a professionally managed firm envisioned as a one-stop training consulting outfit specializing in:

Digital Communication Strategy Development
Digital Marketing and Promotions
Management and Leadership Consulting
Human Resource Development and Training
Business Development and Organizational Turnaround Strategy

WHY DIGITAL ECONOMY WORKSHOP?

Research from 2016 Internet Statistics reveal that about 52% of the Nigeria population use the Internet and its many different media tools to communicate and do business. Nigerians spent 4.4 trillion naira on electronic related payments in the first half of 2017, according to data from Financial Derivatives Company. Facebook now has up to 16 million users in Nigeria, meaning that about 8.6% of Nigerians are on Facebook. The same report estimated that Nigeria has more Internet users than the UK.

WHAT DOES THIS MEAN FOR BUSINESSES?

The digital economy impacts everyone, at all levels. The rise of the internet and advancement in the development of mobile technology has completely revolutionized the way we communicate and do business, creating an entirely new ecosystem – the Digital Economy. And businesses that don’t adjust to the growing networked economy risk becoming irrelevant in their industry. In essence, a large percentage of your current and future clients/customers have already moved online, and are looking for you in the digital ecosystem, and if you are not there, they will do business with your competitors.

However, as important as having a digital presence is, the Digital Economy demands much more than that, it demands responsive engagement using the right digital tools to analyze customers preference, anticipate trends, and measure results.

OUR OFFERINGS:

At this workshop we will be providing businesses with the tools to seize the many growth opportunities in the digital economy.
The following are sub-themes that will be discussed:
Go Digital or Die Small: Rethinking your business strategy in the digital economy

Critical Apps for small business, and social media tools for growth opportunities

Reduce cost; improve business efficiency with cloud technology

Blockchain, digital currencies and the future of your business

The common sense guide to online security for small businesses

WHO SHOULD ATTEND?

Anyone interested in understanding the digital economy and how they can take advantage of growth opportunities, both as individuals or businesses.
Anyone responsible for developing or implementing their organization’s online strategy.

Professionals who need to understand Digital Marketing or get more out of their Digital channels.

Marketers who want to fast-track their career or improve their position in the market-place.

Small business owners who need to maximize online channels for growing their business.

Students who want to skill up in Digital Marketing

WORKSHOP SESSION

The workshop is designed as a practical experience that will ensure that participants are fully engaged with relevant tools. Attention is given to participant’s unique businesses/industry in discussing the digital platforms and tools that better enhance their business operations.

WORKSHOP FEE:

Fee is N10, 000. The fee covers free internet access for participants at the event, Resources Materials and Lunch pack.

For more information and registration  call 08032877083

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s