bcI can’t help it anymore, I have seen and observed folly expressed with confidence and vulnerable people are biting off the bait on a daily basis. I quite understand that unemployment has refused to plummet and everyone desires multiple streams of income, however that does not give room for abuse of ethics and principles that governs business development.

Every entrepreneur needs a coach, because the fastest way to learn any business is to study someone who has been successful at it. This person has already paid the price of experience. You must absorb all of the information that you can out of him or her but its however pathetic that so many people now get out of high school, college or university and brand themselves as motivational speakers and  business coach , whiles I don’t have problem with motivation ,I am however concerned about who is a Business Coach?.

First of all, Coaching is a process of helping others to improve, develop, learn new skills, find personal success, and achieve aims and to manage life change and personal challenges.

Business coaching therefore is the process of engaging in regular, structured conversation with a “client”: an individual or team who is within a business, profit or nonprofit organization, institution or government to adjust, adapt and adopt changes that will help them improve their effectiveness in the marketplace

A Business Coach helps a business owner through guidance, support, accountability and encouragement. A  Business coach helps owners of small and medium sized businesses with their sales, marketing, management, team building and so much more.

Becoming a business coach is not an escape route from unemployment or an excuse to make an impression on social media by tagging yourself as self-employed.

If you don’t  know, understand or  have managed the operational cost of a startup business for at least one financial year and nurse and an idea from incubation through implementation and evaluation, you really have no business branding yourself as a business coach.

Business coaching  is not a process of ripping off prospects by  copying and pasting nuggets, tips and clichés from best-selling authors by dishing  out copyright contents without authorisation to  vulnerable audience who probably are hungry for professional guidance and support.

Business coaching involves a process of listening, understanding, sharing your expertise and experience with the goal of improving the business outcome of your clients.

ceo.jpgHowever, it goes without saying that some coaches are better than others. Before you leap into a new  business relationship with a potential business coach, take some time to get to know a potential coach. The following qualities are what you should be looking for.

  1. Experience

The number-one thing to look for on someone’s resume is his or her experience. What exactly have they accomplished? Is it what you want to accomplish? Your coach must have walked the walk.

I feel strongly about this. Find someone that has truly paid their dues and can speak to their real-life experiences. Ideally, this person will have failed and succeeded. Their insight will help you avoid making costly mistakes and increase your chance of success immensely.

  1. Attitude

In my experience, having a great attitude comes with time and experience. The right coach will have been through it all — and come out the other side knowing a sense of humor goes a long way in business. They are able to see the big picture. They understand it’s all a numbers game. They don’t get too upset. An ideal coach is very patient, but also persistent and determined.

  1. Willing to share

A great coach is willing to share all of his or her experiences with you — the good and the bad. Do you get the feeling this person is holding back? That’s not a good sign. You’ll learn the most from someone who is willing to be radically transparent.

  1. Expertise in their field

Does your potential coach regularly give lectures? Has he or she written a book?  It’s impossible to be everything to everyone, and nor is it desirable. If this person offers a long list of services, exercise caution.

  1. Accessibility

You must be able to reach your coach. A good coach will be willing to customize a program for you, because they know one size doesn’t fit all. Does this person care about your problems and concerns? Specifically ask them how much time they have to offer you. What is their schedule and availability like? How many other projects and commitments do they have? Discuss these very important details up front.

  1. Connections

A great coach will have longstanding relationships with people who could benefit you. Ask him or her if they’re willing to open doors for you. Sometimes, it is about who you know.

  1. Expectations

Ask your coach what they expect from you. A good coach will keep you accountable. They will outline what they need from you, time and action wise. If they don’t ask how much you’re capable of, that’s a red flag. I would never take on a mentee who told me he or she didn’t have as much time as I thought they should dedicate to a project.

  1. A love of teaching

Teaching is a skill that people get better at over time. Good mentors love to help other people. They enjoy the act of teaching. How a potential coach treats you from the very beginning of your interactions is a good indicator of how he or she will act over time. Are they late to the first appointment you set up? That’s not a good sign. You need a coach who is considerate of your time.

  1. Holds you accountable

A great coach will not simply let you disappear. Yes, things get in the way. But he or she cares about how you’re doing.

da bossIf you’re lucky enough to find a coach that you vibe with, you will make a great friend for life and understand that sometimes its business doing pleasure as they will enjoy sharing in your success and feeling like they were part of it.  in nigeria and africa today there are many business development professionals for your coaching, however in the least of your consideration, we can have a discussion and you will be glad you did. if you find this piece very insightful kindly reach out to  and lets us know your observation and how i can offer my professional expertise to help you grow.

Keep your dreams alive




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