I have often heard a lot of job seekers say, I need a job but I don’t want marketing job because it is stressful. Is there really any job without stress? , is it possible that prospective job seekers and entrepreneurs do not understand the concept of marketing and sales?.
This is an important question, because a carefully crafted combination of sales and marketing is vital for successful business growth. “Selling” or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. That is what selling is about
Marketing on the other hand is based on thinking about the business in terms of customer needs and their satisfaction. It involves everything you do to ensure that products and services fulfills the purpose of their creation.
Marketing differs from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.
The marketing management process through which goods and services move from concept to the customer has always been determined by the coordination of four elements called the 4 P’s of marketing:
(1) Product identification: this has to do with selection and development of a product,
(2) Price determination: the price of a product is a reflection of its value
(3)Place selection: the location or platform for effective distribution of your product to reach customer’s is very critical
(4) Promotion development ; your product must be promoted to be accepted, therefore the implementation of a promotional strategybecomes a critical tool for marketing.
Marketing involves a lot of brainstorming and strategy sessions and not just the act of closing the deal, while sales is the end point of marketing that involves interacting with prospect to see that they enjoy the value created from inception. Sales I might say it’s the icing on the cake after a well thought out marketing strategy has been adopted.
Would you rather be a sales man or a marketer?
sales is the short-term goal to persuade a prospect to purchase your service. marketing is the long-term goal to identify customer needs, create services to meet those needs, then promote and advertise to generate leads. These leads then filter to the selling cycle.
Selling is more straightforward such as having a nice voice message when someone calls and you are not available. Then there are the leading questions before you meet a prospect. Of course you need to know your business to follow up with an estimate (if you cannot close on the spot). And hopefully you have some tools in place to nurture leads and estimates that are still in the undecided column.
whether sales or marketing, make sure you find fulfilment in what you do