#BASED ON LOGISTICS? 4 Steps to Create a Lasting Brand Identity

It's an error to believe that the notion of branding only is only for big companies like MTN, Shoprite or Banks like Diamond Bank, GTbank etc. We’re all familiar with slogans like “Just Do It,for NIKE”  #based on logistics" for EFE from the just concluded Big Brother Nigeria Reality Tv show, or the famous BIG,STRONG …